Think about your customer's journey

So you have a great website to sell your business and you are doing all the right marketing campaigns. You are fully in tune with where to target your customers and by looking at your analytics you know they are visiting your site. But why are they not completing a purchase?

It's time to look at your customer's journey through your website from visitor to purchase in more detail. Good user experience is so crucial to customers making a purchase and the more internet savvy we become the lazier we are with poorly designed shopping cart flows.

One of the most tried and tested activities carried out in retail to judge performance of the shopping experience is mystery shopping. Well the same should also apply in online. You need to use your website like a customer and you need to listen to your customers concerns. So engage in surveys and customer feedback as your first port of call in improving your customers'experience

The next step is to map out each point on that journey and to see how it can be improved. You can immediately improve both your profits and the performance of your marketing campaigns by improving your customer's journey.

For further advice on improving conversion email me at sdaly@glasshousemarketing.ie